What is it that makes a good leader? Is it their ability to speak? What about their financial backing? Is it organization, resources, or jokes? What is the difference between someone who moves people and someone who doesn’t? Simon Sinek, celebrated thinker and speaker, shared his thoughts on this topic in his TED talk that you can view here. Today we’re going to be talking about some of the things that he touched on and how you can lead in an effective way. Are you ready to learn more? Let’s do it!
The Golden Circle
The Golden Circle is made up of three layers. The outer layer is “What,” then “How,” and finally, “Why.” What does your business do? How does your business do it? These are common questions that companies ask themselves and answer for their client and customer bases. What sets great companies apart is the “why.”
Why is very important.
Simon Sinek talks about great innovators like Apple, the Wright Brothers, and Martin Luther King. Why were they such effective leaders? It’s because they focused on the “why” They do what they do. There are hundreds of tech companies, but Apple remains the king of innovation and design. Why? It’s because we, the consumers, know their visions and beliefs. We have aligned values and thus, we invest in their products. When it comes to solidifying your brand, you should think about why you do what you do, not just what you do and how you do it. There will be other companies who do what you do, but if you have a strong belief system, then you will shine among your competitors. As a certified WHY coach, I can help you find the purpose of your work. Together, we can find out how you can stand out among the competition.
Ready for your AHA! Moment? Call Allan Hirsh Advisors today!
At Allan Hirsh Advisors we believe in making a difference in the lives of CEOs and Business owners. We help you understand your vision – both personal and professional, discover why you are in business, work with your visions to align them with your “why”, and give you feedback on what is important and hold you accountable for your decisions. All this so you can improve your life and improve the lives of the people around you. If you are interesting in taking your business to the next level then contact Allan Hirsh Advisors to learn how we can Create AHA! Moments for you.
Tune into AHA! Business Radio Tuesdays from 6-7 pm EST on CBS Sports Radio, 1300 AM to listen to Allan Hirsh and his guests discuss all areas of business. And don’t forget to follow Allan Hirsh Advisors on Facebook and Twitter too!